Position: Adobe Target Architect - MarTech
Location: London UK (Hybrid)
The Adobe Target Product Architect is part of the Martechfunction within the Enterprise Marketing Strategy & Demand Generation Centre of Excellence, reporting to the Director of Marketing Data Enablement & Automation. This role collaborates closely with the broader Enterprise and Divisional marketing teams across Martechand Digital Experience and plays a critical bridge function between strategy and technical execution. While technically adept, this role sits within the Marketing team and represents the business's strategic interests. Through Adobe Experience Cloud tools—including RTCDP, AEM, and Target—our team operationalizes enterprise-wide personalization, driving real-time, audience-centric digital engagement at scale acrossglobal web properties.
Key Responsibilities
- Develop a comprehensive strategy for web personalization aligned with business goals and user needs.
- Analyze user data and behaviour to guide the creation of targeted, personalized experiences.
- Define the strategic roadmap for personalization features, enhancements, and implementation timelines.
- Collaborate with UX/UI, engineering, content, campaign, and analytics teams to
- activate and optimise personalization at scale through governed workflows spanning five business units
- Prioritize features and use cases to drive incremental value through Adobe Target.
- Lead solution architecture for Adobe Target implementations across platforms.
- Oversee a robust experimentation and testing discipline, including A/B, multivariate test planning, reiterated execution, and analysis.
- Monitor KPIs to validate the impact of personalization efforts and inform future roadmap decisions.
- Support data gathering improvements and solution integration with Adobe Analytics, CDP, and CRM systems.
Required Skills, Experience, and Knowledge
- Bachelor’s degree in any field; Adobe Target Architect Certification strongly preferred
- 7+ years in technical product management roles, including 2+ years leading Adobe Target implementations
- Deep experience with Adobe Target architecture, configuration, and campaign execution
- Hands-on knowledge of Adobe Analytics and/or Google Analytics
- Familiarity with JavaScript, HTML, CSS, jQuery, and Data Layer structures
- Strong understanding of web analytics, user segmentation, and behavior-driven targeting
- Highly passionate individual and a team player, with the ability to wear a MarTech ‘scientist’ hat when working with experiments, code and data
- Experience partnering with engineering and IT to deploy integrated Martech solutions using Agile methodologies
- Strong communication and stakeholder engagement skills, including with senior marketing leadership
Preferred Qualifications
- Experience working in global B2B enterprise environments
- Exposure to Adobe Experience Platform (AEP) and Adobe Real-Time CDP
- Understanding of privacy and data governance considerations in personalized marketing
- Passion for digital innovation and data-informed marketing
What's In It for You
- Strategic Ownership: Own and evolve the roadmap for personalization across S&P Global's websites.
- Cross-Functional Leadership: Partner with UX, content, engineering, Martech, analytics, and campaign teams to deliver measurable business outcomes.
- Innovation Platform: Shape the future of digital experience personalization using Adobe Target, AEP, and AI capabilities.
- Enterprise Visibility: Drive a high-impact capability that influences customer experience and revenue performance at scale.
- Career Growth: Operate at the cutting edge of Martech with opportunities to deepen expertise and grow into broader leadership roles.
