Key Responsibilities
o Develop a comprehensive strategy for web personalization aligned with business
goals and user needs.
o Analyze user data and behaviour to guide the creation of targeted, personalized
experiences.
o Define the strategic roadmap for personalization features, enhancements, and
implementation timelines.
o Collaborate with UX/UI, engineering, content, campaign, and analytics teams to
activate and optimise personalization at scale through governed workflows spanning
five business units
o Prioritize features and use cases to drive incremental value through Adobe Target.
o Lead solution architecture for Adobe Target implementations across platforms.
o Oversee a robust experimentation and testing discipline, including A/B, multivariate
test planning, reiterated execution, and analysis.
o Monitor KPIs to validate the impact of personalization efforts and inform future
roadmap decisions.
o Support data gathering improvements and solution integration with Adobe Analytics,
CDP, and CRM systems.
Required Skills, Experience, and Knowledge
o Bachelor’s degree in any field; Adobe Target Architect Certification strongly preferred
o 7+ years in technical product management roles, including 2+ years leading Adobe
Target implementations
o Deep experience with Adobe Target architecture, configuration, and campaign
execution
o Hands-on knowledge of Adobe Analytics and/or Google Analytics
o Familiarity with JavaScript, HTML, CSS, jQuery, and Data Layer structures
o Strong understanding of web analytics, user segmentation, and behaviour-driven
targeting
o Highly passionate individual and a team player, with the ability to wear a MarTech
‘scientist’ hat when working with experiments, code and data
o Experience partnering with engineering and IT to deploy integrated Martech
solutions using Agile methodologies
o Strong communication and stakeholder engagement skills, including with senior
marketing leadership
Preferred Qualifications
o Experience working in global B2B enterprise environments
o Exposure to Adobe Experience Platform (AEP) and Adobe Real-Time CDP
o Understanding of privacy and data governance considerations in personalized
marketing
o Passion for digital innovation and data-informed marketing
