Job Title: Go-To-Market (GTM) Architect
Location: Vaughan (Hybrid) | Open to other NA locations
Type: Full-Time
Reports To: CEO & CTO
About TechBlocks
TechBlocks is an engineering-led, cloud- and AI-native software innovation partner helping global enterprises and modern disruptors build mission-critical platforms and digital experiences. We work across industries like retail, utilities, healthcare, and logistics, delivering pragmatic, scalable, and elegant solutions. Our DNA blends software craftsmanship, design thinking, and deep product ownership.
Role Overview
We’re looking for a Go-To-Market Architect to be the strategic quarterback of all GTM initiatives at TechBlocks. This cross-functional leader will work closely with inside sales, demand generation, marketing, product owners, and architects to translate our capabilities into winning market plays — and ensure they’re executed with precision and consistency.
This role is both strategic and hands-on — you’ll craft positioning, define campaigns, and help execute targeted GTM initiatives aligned with growth priorities defined by the CEO and CTO.
Key Responsibilities
Strategy & Planning
- Collaborate with CEO & CTO to define GTM priorities by vertical, offering, or innovation theme (e.g., AI-native solutions, reverse logistics, AMI 2.0 for utilities).
- Develop GTM playbooks for new solutions, vertical entries, and capability launches.
- Translate solution architectures and product capabilities into value propositions that resonate with decision-makers.
Cross-Functional Orchestration
- Align efforts across inside sales, demand gen, product marketing, and solutions teams.
- Work with enterprise and solution architects to create scalable GTM assets — including pitch decks, battlecards, solution briefs, and use case libraries.
- Interface with product owners and delivery leaders to ensure GTM campaigns are execution-ready and supported by real delivery stories and capabilities.
Execution Support
- Help launch and track campaigns in HubSpot, LinkedIn, and other channels — providing input on targeting, messaging, and follow-up cadences.
- Act as a subject matter expert and coach in sales and partner conversations where GTM clarity is needed.
- Build repeatable GTM frameworks for existing and new services (e.g., Global Capability Centers, AI/ML Solutions, Digital Twin architecture for energy storage, etc.).
Performance & Optimization
- Track and analyze GTM initiative outcomes — from leads to pipeline influence.
- Work with RevOps and leadership to optimize GTM motions based on feedback loops.
Required Qualifications
- 7–10 years of experience in GTM strategy, sales enablement, product marketing, or solution architecture — preferably in a software engineering services or SaaS environment.
- Strong understanding of modern software stacks: Cloud (AWS/Azure/GCP), AI/ML, DevOps, Digital Platforms, and Custom Product Development.
- Demonstrated ability to translate technical solutions into compelling customer narratives.
- Experience working with sales, marketing, and product/delivery teams in a high-growth, entrepreneurial environment.
- Excellent communication, storytelling, and facilitation skills.
Nice to Have:
- Experience launching vertical plays in industries like Utilities, Retail, Healthcare, or Logistics.
- Background in product management or presales architecture.
- Familiarity with tools like HubSpot, ZoomInfo, LinkedIn Campaign Manager, Figma.
Why Join TechBlocks?
Work directly with founders and senior leadership on shaping the future of GTM in an engineering-first company. Engage with Fortune 100 clients and mission-critical product/platform engagements. Build GTM systems and storytelling from the ground up — while helping scale a globally recognized brand. Thrive in a culture that values curiosity, empathy, accountability, and speed.
